Yet Zimmerman has created lots of viral content over the past three years. Having studied his techniques, I want to show you the tactics that will help you to that will drive at least 2,500 visitors per day to your site, work wonders for your digital marketing, and skyrocket your position in the search engines.
We often hear or read about blog posts and great content that went viral and wonder how the authors did it.
Well, it’s got nothing to do with being an content strategy expert or with beginner’s luck. Once you activate the viral triggers and lead with persuasion, as I’ll show you in this OmniEngine review, you’ll for your site.
If you’re a blogger or a content creator for social networks or marketing, this may be the information that you’ve been looking for. Get ready to challenge the status quo and learn to create the right kind of valuable content, so that you’ll no longer struggle to , but will instead be concerned about monetizing the traffic and making your marketing campaigns a success.
Just like Zimmerman did for Gawker, including an article that drew almost in 7 months, you can make great content happen for your blog. Of course, it won’t happen overnight – but with consistency, you’ll see results.
The word “viral” means In other words, you want to create great content that’s intended to be shared across social networks and spread – like a virus.
If that’s the case, then to achieve virality, you have to carefully craft your content creator and execute with attention to the details. To a large extent, the quality of the work that you do will determine how far your content gets shared.
Many marketers dream of having their great content go viral across social networks. They want thousands – if not millions – of people to find the content that they spent a lot of .
may not be for everyone. It’s a difficult task, especially when you’re just starting out. For example, if you’re creating visual content or video content, you need to invest in good equipment and sharpen your video as well.
According to a , 46% of businesses find it difficult to create compelling content.
Looking at these statistics, the prospect of creating less content and is very attractive. But, the reverse is the case.
So, you need to learn how to create content types that have the possibility of going viral. A lot of factors have to come together, but
Looking at the you have to keep in mind that the content itself must be worthy of being shared. It has to solve a particular problem, enhance your reader’s life or make something better. If it doesn’t do any of these, no one will share it with their social network.
In 350 B.C., Aristotle designed to discover what makes great content—and particularly a speech, which was his primary content medium, memorable and persuasive. He wanted to know what made people want to pass the idea/message to others and create a kind of chain reaction. Today, this could be the equivalent of a click to tweet and share with your social network.
He specified three main principles: Ethos, Pathos, and Logos. At the end of his brief analysis, he concluded that great content should be impactful. Specifically, it should:
· possess ethical appeal (ethos)
· appeal to the emotions (pathos)
· contain justifiable and logical appeal (logos)
Ever since the early days of the internet, some people and companies have seemed to master the science behind virality. They create a piece of great content and, within a year, hundreds of thousands of people will take it upon themselves to , across their social networks, no matter what type of content it is – whether its a list post, a piece of visual content, or even something not considered to be valuable content to others .
We know this, in part, because of two scientists, Katherine L. Milkman and .
In a research study, entitled “,” Milkman and Berger looked at
Specifically, they examined the content on the homepage that got the most views and shares on social networks. Their goal was to document the characteristics of viral content, so that people can judge whether their own content has the predictable qualities of in the highly coveted social network world.
Of course, no research study is 100% accurate. And, correlation isn’t causation. However, these characteristics can help you to see what you should be aiming for when creating great content, whether its a list post, news piece, or any kind of visual content.
Here are 3 of the most important factors that they suggest will make content go viral and spread like wildfire across social networks:
Content that evokes an emotional reaction is more likely to . Such emotions include awe, wonder, anxiety, sadness and humor. This is where the mediums of video content or visual content work so well, yet other content types like well written thought pieces or clever list posts can also bring worth and wonder to social media platforms.
One recent viral post, published at Huffington Post a day before the recent UK election, was titled “.” If you read it carefully, you’ll find emotional triggers, such as:
Of course, not everyone shared this list post because they agreed with the message – some who disagreed with the Ukip platform undoubtedly shared it on their social network because they had a different kind of emotional reaction.
Whatever their motivations, however, the post generated over 24,000 shares and likes on social networks.
While great content may be shared for many reasons, the pieces of content that stimulate positive feelings tend to perform better than those that stimulate negative feelings, boasting a higher click to tweet rate.
After collecting information about the content on the home page (i.e., author’s fame, content release timing, writing complexity, author’s gender and length) to determine what factors were most often found in great content that went viral, the researchers concluded that This may mean adapting your digital marketing campaign in a way that puts valuable content first.
When it comes to visual content and images that get shared the most, a research experiment by BufferApp found that viral images trigger surprise. This indicates that
Will Nathan, a developer at Buzzfeed, shared that great content that goes viral either represents or tends to uncover something pleasurable in a topic that people can’t ordinarily completely understand on their own.
A of the National Science Foundation, studied 256 video content clips to analyze what makes video go viral. She found that extremely funny videos always stand a solid chance of getting significant views, social shares, click to tweets, and likes.
An example is “,” a funny visual content clip that spread like wildfire across social networks (over 821,000,000 million views) and caught the attention of the media, as well.
Let me show you real life examples of visual content and other content types that went viral in the past. You’ll love this and learn a lot from it, for content creators this is sure to get the cogs turning.
Let’s start with the virality scientist himself, Jonah Berger. In his book, , he explains that what makes great content go viral on social networks may not be that significant, but once it resonates with the target audience, it’s likely to succeed.
This explains how a music video, released by Psy, a previously little-known Korean singer, rocked the world. Within a month, the video also rocked YouTube’s homepage, as the #1 most viewed video. This is a great example of a piece of visual content that became idolized.
Within days, the video also reached #1 on the iTunes music video chart. It now has over 2,300,000,000 views.
Don’t forget that people also shared these videos on their social network or via click to tweet because the experience of watching made them feel good – or at least better. This is known as – people share and talk about things that make them feel cool or improve their self-worth, this is one of the driving forces behind using a social network.
The social currency explains it better:
In other words, before people share your great content, they make a quick assessment of what’s in it for them.
It may not be obvious to you, because it’s an internal self-evaluation – but it means to them, and in the end it means a lot to your digital marketing strategy.
To help you fully understand the science behind why some content types catch on, here’s a diagram of Berger’s “Six ” to virality:
Another viral article, “?,” was published in January 2014 on Buzzfeed.com. As I write this article, the post has over 18,500,000 views and is one of the most viewed posts on the site.
Studying the post carefully, you can see that it’s very easy to read, with lots of visual content assets. It’s also – users can select responses and get tailored results at the end.
As anyone on Facebook can tell you, quizzes and surveys are a quick route to virality and have a high click to tweet turnover. As a content creator, you can look for similar ways to get the reader involved.
Effective great content that goes viral is a two-way street. You spend time creating the content, then make it easier for people to read it, benefit from it, take notes about it and easily share it on their social network.
Getting your content to go viral requires planning. This is the same thing as developing a content plan that you can fall back on.
Your is like a funnel that ensures a constant flow of the right site visitors and leads.
But, don’t take the time to document their own strategy when it comes to social media marketing, great content creation, and search engine hierarchy – that’s why they often fail to replicate earlier successes.
Some sites seem to intuitively understand what causes a piece of content to go viral. And, they keep reaping the rewards. But, content creators and media marketing experts can also learn from them.
Why do you want your content to go viral? Is it just for the traffic, the search engine, the click to tweet rates, or the page views? If so, then According to , content must help you achieve your .
When your content goes viral, you can leverage that opportunity to funnel to your business. This is exactly why you need a written strategic plan to help you achieve your goal.
The moment you’re clear on your purpose, it enables you to locate sources for the kind of data that you need. For example, if you want to who want to grow their business revenue, you have to locate authoritative business websites and extract data from them.
You could simply go to Google and type in these search strings:
business growth statistics + blog
case study + business + statistics + revenue
business revenue growth + data
The screenshot below shows results related to “business revenue statistics.” These are all business blogs as well, so you can generally trust the data that they provide.